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#ab-testing
2 articles
01
2026-08-27
·
Probability & Statistics
·
★ MEMBER
·
10 min read
Hypothesis Testing and A/B Tests — How to Use a p-value, and How People Misuse It
Ship the identical page to two groups and the numbers still won't match. A hypothesis test converts that gap into 'how many units of noise is this?' — that number is the p-value. From the null hypothesis up through the three failures that actually ruin experiments: power, peeking, and multiple comparisons.
02
2026-08-22
·
Probability & Statistics
·
★ MEMBER
·
11 min read
Thinking Bayesian — A Working Feel for Priors, Likelihoods, and Posteriors
Bayesian updating is the act of feeding yesterday's posterior back in as today's prior. With a conjugate prior the whole update collapses into adding pseudo-counts, and an A/B test becomes two numbers: the probability of winning and the expected loss. From zero background to the traps in stopping rules and prior choice.